We Were Born This Way! (our story)
Inner Waves has one of the coolest stories I have ever heard. Malte and Jenn lived on an off-the-grid farm on Maui in the early 2000’s with close friends and their two little children. They lived off the land, grew their own organic food, meditated and practiced yoga daily with friends.
One day while meditating in the forest, Malte had a vision. That vision was of Inner Waves, an organic yoga clothing company that was both healthy for your body and not harmful to the planet. Jenn had skills as a seamstress and Malte had design skills from his windsurfing sail company. Inner Waves was born, that very day, on an off-the-grid, organic farm. Sustainable from birth~ what a story!
Fast forward 18 plus years and we are still here, making clothing the right way. With a deep commitment to the environment and to our customers. After Inner Waves spent 10 years in Colorado under the loving and colorful care of Karey Gobel, it’s now been passed along to the next steward of this cool little company.
Angie Todd bought Inner Waves late in the fall of 2019 (interesting timing right!) and since then she has been embracing all that this brave little brand stands for as well as carving the way for some really cool new designs, fabrics and plant-based dyes. Angie bought this company because she was/is one of Inner Waves’ biggest fans. As a yoga teacher and a yoga practitioner she had been obsessed with Inner Waves’ crazy comfort, organic fabric, classic styles and impeccable design since the early days, circa 2004. Having the chance to be at the helm of Inner Waves is a dream come true for her. Angie not only loves this brand like a 6th child (yup, she already has 4 amazing kids and 1 precious granddaughter) she is also deeply committed to honoring the original intent of this precious, gem of a company. We are deeply rooted in sustainability, have our hearts in the right place and pledge to do our very best for you and for our Mother earth!!
Xo Angie, & the IWO team
Organic Cotton vs Chemically Grown Cotton
At Inner Waves, we believe that what we put on our bodies should be chosen as carefully as what we put in our bodies.
Chemically grown cotton (not certified organic) is considered the world’s dirtiest crop. It takes a pound of chemicals to produce just three cotton t-shirts! Chemically grown cotton is grown using a toxic slurry of chemical fertilizers, pesticides, and fungicides. In the US, chemically grown cotton is the #1 most pesticide-laden crop. The pesticides used to produce this cotton can be very dangerous to our health. These toxins don’t stay put when they are sprayed. They seep into groundwater, drift into the air, are eaten by wildlife, and ultimately make their way into our water and food supply. Furthermore, If we choose to wear clothing made from chemically grown cotton, we may also absorb these chemicals into our bloodstream through our skin.
Organic cotton is grown without the use of toxic pesticides or fertilizers, while chemically grown cotton is dependent on both. Organic cotton production incorporates healthy soil management, crop rotation, and other natural growing methods instead of using toxic chemicals. Biological processes of growing cotton also preserve water. To produce a cotton T-Shirt, the Textile Exchange said "conventional cotton would use 2,168 gallons of water compared to 186 for organic (a difference of 1,982 gallons). Creating a pair of jeans, conventional cotton would take 9,910 gallons of water compared to 932 with organic (a savings of 8,978 gallons)." So, organic cotton production not only keeps our waterways clean, it also takes less water to grow.
Organically grown cotton is better for your body and better for the planet!
Plant Based & Made in the USA
At Inner Waves, we are dedicated to using organic, plant-based fibers not only in our clothing production, but also in our finishing and packaging of our products. We use recycled and recyclable paper apparel mailers. We roll our clothing and secure it with recycled paper rolls or hemp and jute cord instead of using poly bags. Additionally, we use paper for our hangtags, veggie-based inks and natural jute cords.
Inner Waves Organics produces our clothing in the USA, in Los Angeles, California, where people are treated with love and respect and are paid, at a very minimum, living wages. The production facility meets the highest standards of safety and prioritizes it workers happiness and safety on all levels. Many of the employees have been at this facility for over 20 years!
We constantly strive to do better and we believe that there is always room for improvement. If you have feedback or ideas regarding how we may lesson our carbon footprint or improve our environmental practices please email firstname.lastname@example.org.